Ford Malaysia has claimed a bump of 1.7 percentage points bringing it to 17.2 percent of the pickup segment in Malaysia, gaining ground on the other pickup mainstays in the country such as the Toyota Hilux, Mitsubishi Triton and Isuzu D-Max.
“Ranger sales are growing steadily as it continues to attract a wide range of customers who are looking for a versatile vehicle that is suitable for both work and play,” said Syed Ahmad Muzri Bin Syed Faiz, Managing Director, Sime Darby Auto ConneXion. This resonates very well with Malaysians having a panache for multi-function vehicles to suit their multi-function lifestyles.
Ford Malaysia seems to not be the only ones who are confident with the reception of the Ford Ranger by the Malaysian consumers, as the Ford Ranger was recently named ‘2019 Malaysia Pick-up Truck of the Year’ at the Frost & Sullivan Asia Pacific Best Practices Awards. It has proven in many ways to be the industry benchmark in the pickup truck segment, surpassing its respective competitors based on the Awards’ criteria, which included growth, market share, marketing strategy, selling points and key competitive advantages.
As the venerable pickup continues to accumulate awards and accolades, do head to your nearest Sime Darby Auto ConneXion (SDAC) Ford dealership to experience the Ford Ranger in the flesh and find out if the pickup life is for you. For more information or credible insights and reviews on the Ford Ranger by top Malaysian motoring journalists, visit SDAC’s multilingual website at https://www.sdacford.com.my/ford-stories/new-ford-ranger-stories.
Written by: Joshua John