As of 21st January 2020, Maserati has strengthened it’s Leadership Team further by the arrival of Paolo Tubito as the Chief Marketing Officer and Bernard Loire as the Chief Commercial Officer. From these new appointments, we can expect new innovations over the coming months and a new sports car which will be built in the Modena plant which is to be presented on the month of May.
Tubito began his career in 1992 by working in several communication agencies. Since 1998, his responsibility roles for communication kept increasing alongside his leadership marketing and innovation across key Nike geographies. Lastly he served as Vice President for Nike Asia Pacific and Latin America. With that said, he will now be the Chief Marketing Officer coordinating all functions in the regions for Maserati.
Loire started his career since 1988 by first working in Ford and then moving to FIAT later on. Since year 2002, he has had a few roles with Nissan and Mitsubishi Europe, with an incline in responsibilities for the commercial and marketing fields. Now, he has been given the responsibility for coordinating Maserati sales worldwide.
With the arrival of the new team members, we can expect to see some changes this year with Maserati. So what do you guys think? Let us know in the comments section below.
-Deva Hariharan Shanker